Nobody seems to like that Microsoft’s ad guys took over the Times Square/Grand Central shuttle and made the cars mobile advertisements for their new Tablet, complete with video screens that play their ads on endless loop. But for some reason—like maybe that the Times Square/Grand Central Shuttle is a total drag of a subway line that manages to pack a lot of bummer into just one stop—this delights me. Of course, the fact that the shuttle’s only a 45-second ride is also what makes this seem OK—any longer than that, and a person could start feeling very Trapped at the Barbie Factory—as is the fact that it’s temporary.
Also, I like a well-executed bit of big dramatic marketing (see here) just as long as it’s ephemeral and not too disruptive.
It can also be innovative and really fun—check out this spot set in an Antwerp train station where commuters approach a Coke Zero machine that challenges them in a in a race against the clock to win tickets for Skyfall. And I think this Korean Coke machine/dance-off-bot is pretty amusing too. On the other hand, I curse the day Taxi TV was invented. We all have our limits. What are yours?