And yet it’s impossible not to. His level of self-love is off the charts. He has no filter whatsoever. And— as GQ writer Alex Pappademas discovered when he was sent to Italy to profile the man behind The Sartorialist—all you’ve really got to do is turn on a tape recorder in front of the guy, and you’re off to the races.
There are many good moments—Schuman snapping a male model outside a show and then declaring the resulting image “a Diane Arbus shot,” for instance. But this is my favorite:
When Schuman—scanning for subjects at a Milan menswear trade show—finds somebody he’d like to shoot, writes Pappademas, he tries to “lead them them away from the glossy signage of the trade show buildings and put them up against old, crumbly walls whenever he can.”
“‘It places them in context,’” [Schuman] says. “When I point out that by positioning them so you can’t see they’re at a fashion trade show, he’s actually, technically, obscuring the context, he says, `Yes, it’s definitely a curated context. It’s my altered reality.”
Which, if anybody should ever make a This is Spinal Tap of the fashion world, is totally the “This one goes to 11″ moment.